Do Therapists Really Need a Strong Website and SEO?
Jamie Letcher • July 16, 2025
The short answer? Yes, and probably more than you think!
Your website is often the first impression someone has of you. And ideally, if your SEO is working, they’re finding you through a quick Google search. But if your site is hard to navigate, out of date, or missing altogether, it can be the reason someone moves on instead of reaching out.
But it’s not just about having a website. It’s about whether that website is actually doing its job in the background, which is to help people find you and make it easy for them to connect.
So what makes a therapy website actually work?
It doesn’t need to be fancy or complicated. But it does need to be clear, welcoming, and easy to use. That means:
- It tells people who you help and how you help them
- It works well on mobile
- It loads quickly and looks clean and professional
- It reflects your personality and the way you practice
- It makes it easy for someone to reach out or book
Even the best-designed website won’t do much if it’s not being found. That’s where search engine optimization (SEO) comes in.
Why does SEO matter?
SEO is what helps your site show up when someone searches for something like “trauma therapist in Ottawa” or “ADHD therapy for teens Toronto.” It’s how potential clients find you without needing to scroll Instagram or dig through directories.
And if you found this blog post through a Google search? That’s SEO doing its job!
When your site is optimized properly, it starts working in the background for you. It can bring in new traffic consistently, even while you’re in session or taking time off.
What if you already have a website but it’s not doing much?
You’re not the only one. A lot of therapists create a website when they first launch their practice, and then never update it again. Or they DIY something that technically works, but doesn’t reflect their current niche or the way they work now.
Sometimes the issue is the design. Sometimes it’s the content. Sometimes it’s SEO. Most of the time, it’s a mix of all three.
What we offer at Wellnix
Need a new website or a refresh? We build clean, professional therapy websites (on user-friendly platforms) that reflect your practice and make it easier for clients to connect with you.
We also offer SEO upgrades to help you show up in search results and get found by the right people. That includes keyword research, optimizing your pages, improving your site structure, and writing content that connects with both your clients and search engines.
Get in touch with us
and we’ll take a look at what’s working, what’s not, and how we can help you feel more confident about your online presence!
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Should you hire an admin for your therapy practice or work with a virtual assistant instead? Here’s how to decide and why more Canadian therapists are choosing VAs.
Running a private practice means wearing a lot of hats, and that includes making sure your phone system works just as hard as you do. Whether you’re a solo therapist or managing a group practice, having a secure, professional, and easy-to-use phone setup can make a big difference. But with so many options out there, how do you know which one’s the best fit for your practice? We’ve rounded up three of the most popular phone systems used by Canadian therapists and ranked them based on features, price, and overall ease of use. 1. OpenPhone: Best for Growing Practices 🏆 Price: Starting at $17/month CAD Platform: Desktop and mobile app (iOS and Android) OpenPhone is one of the most therapist-friendly options out there, especially if you’re growing a team or planning to. It gives you a dedicated business number that works from both your computer and phone, so you’re never tied to one device. You can call, text, send voicemail, and even share access with a team member (like a virtual assistant). Why Therapists Love It ✔️ Seamless call and text integration ✔️ Shared inbox (perfect if you work with an admin) ✔️ Canadian numbers available ✔️ Voicemail transcription ✔️ Easy to use and scale Heads-Up To ensure PHIPA compliance, you’ll want the Business plan and a signed BAA if you work with clients outside of Ontario too. Best For Therapists who want a professional, flexible setup that can grow with them. 2. Fongo Works: Best Free Option 🏆 Price: Free (basic version) Platform: Desktop and mobile app (iOS and Android) Fongo has been a staple for Canadian therapists who want a professional number without the extra monthly cost. You can get a Canadian number for free, use it for calling and texting, and upgrade if you want features like voicemail transcription or call recording. Why Therapists Love It ✔️ It’s free ✔️ Works on your phone and computer ✔️ Easy to set up and start using ✔️ No separate phone needed Things to Note Fongo doesn’t offer as many integrations or shared access features, so it may be better suited for solo therapists. Best For Therapists just starting out or keeping costs low. 3. Telus Business Connect (by RingCentral): Good for Large Teams Price: Starting at $35/month CAD Platform: Desktop and mobile app (iOS and Android) Telus Business Connect is a robust option built for businesses that need more traditional phone infrastructure. It’s a solid choice if you have a larger clinic with multiple therapists and want more advanced call routing and team features. Why Therapists Use It ✔️ Established provider ✔️ Good for clinics with multiple locations ✔️ High-quality call system ✔️ Option to integrate fax and conference calls Drawbacks It’s pricier, has a steeper learning curve, and may be more than you need if you’re a solo or small group practice. Best For Larger group practices with complex needs. Our Verdict For most Canadian therapists, OpenPhone and Fongo are the clear winners. If you're ready to invest in a sleek, scalable solution, OpenPhone is worth it. If you’re just starting out and need something simple and affordable, Fongo is a great choice. Want help setting up your phone system or managing client calls? Wellnix offers virtual assistant support tailored to Canadian therapy practices so you can spend more time with clients, not troubleshooting tech. ✨ Book a free consultation today to learn more! ✨
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Wondering whether to choose Jane or OWL for your therapy practice? We compare both platforms and share why Jane is usually our top pick for Canadian clinicians.
You don’t have to scale your therapy practice to be successful. Here’s why thoughtful virtual assistant support might be exactly what you need to grow sustainably, on your own terms.
A virtual assistant can do more than just book appointments. Learn how the right admin support can help Canadian therapists save time, reduce stress, and focus more on client care.
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