Should You Consider Adding a Blog to Your Therapy Website?
Jamie Letcher • July 17, 2025
And what would a blog actually do for your practice?
Let’s be honest. If you’re already busy seeing clients, managing admin, and trying to hold onto some semblance of a life outside of work, the idea of starting a blog might feel unnecessary or exhausting.
And you’re not wrong to wonder if it’s even worth it.
If you’re already getting steady referrals or you’re full through word of mouth, you might be asking, “Why would I add something else to my plate?”
How a Blog Can Support Your Practice
When someone finds your website, there’s a good chance they’re already feeling a little vulnerable. Maybe they’ve been thinking about starting therapy for a while but haven’t quite taken that first step. Maybe they’ve been scrolling through profiles, quietly trying to figure out who feels safe, who gets it, and who they might be able to open up to. A blog can really make a difference here.
It gives people something to connect with right away. A post that speaks to what they’re going through, answers a question they’ve been holding onto, or helps them put words to something they haven’t been able to name. A short piece about what to expect in a first session can potentially help someone feel less alone and a little more ready to reach out.
A few thoughtful blog posts can go a long way in building trust. Not just with potential clients, but with search engines too!
Why It Helps with SEO
Search engines like Google are constantly scanning websites to figure out what they’re about and whether they’re active and relevant. A blog gives your website more content to be found for, especially when it includes the kinds of questions people are already searching for.
When someone types in something like “How do I know if it’s anxiety or burnout” or “What is high-functioning anxiety” your blog can help you show up in those search results. That means the people who are already looking for support are more likely to find you, not just through directories or referrals, but directly through your own website.
And unlike social media, where your content disappears within a day or two, a blog post can keep working for you long after you’ve written it. Some therapists have blog posts that still bring traffic to their site years later.
It also helps Google see your site as active, updated, and full of useful information. You don’t need dozens of articles or weekly updates. Just a few thoughtful, well-written posts can make a meaningful difference.
What If You’re Not a Writer?
The good news is, you don’t have to be. Most of the therapists we support aren’t spending their evenings drafting blog posts or researching SEO terms, and that’s okay!
Writing for your website doesn’t have to be a big project. Sometimes it’s just about jotting down a few thoughts between sessions and using a tool like ChatGPT to help turn them into something clear and polished. You already know how to talk to your clients and explain things in a way that makes sense to them. That’s half the battle right there.
Think of blog writing as a chance to speak to potential clients the way you would in session: calm, grounded, and human. You don’t need to use big words or sound like a professional writer. You just need to sound like you! 😊
Even a short post, written from the heart or pulled together from ideas you already talk about all the time, can go a long way.
And if you ever want a second set of eyes on your content, need help getting the words out, or just feel stuck and unsure where to start, you're always welcome to get in touch!
We’re happy to help you write, shape, or refine your ideas, and offer a little guidance on what kind of content might work best for your practice.
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Running a private practice means wearing a lot of hats, and that includes making sure your phone system works just as hard as you do. Whether you’re a solo therapist or managing a group practice, having a secure, professional, and easy-to-use phone setup can make a big difference. But with so many options out there, how do you know which one’s the best fit for your practice? We’ve rounded up three of the most popular phone systems used by Canadian therapists and ranked them based on features, price, and overall ease of use. 1. OpenPhone: Best for Growing Practices 🏆 Price: Starting at $17/month CAD Platform: Desktop and mobile app (iOS and Android) OpenPhone is one of the most therapist-friendly options out there, especially if you’re growing a team or planning to. It gives you a dedicated business number that works from both your computer and phone, so you’re never tied to one device. You can call, text, send voicemail, and even share access with a team member (like a virtual assistant). Why Therapists Love It ✔️ Seamless call and text integration ✔️ Shared inbox (perfect if you work with an admin) ✔️ Canadian numbers available ✔️ Voicemail transcription ✔️ Easy to use and scale Heads-Up To ensure PHIPA compliance, you’ll want the Business plan and a signed BAA if you work with clients outside of Ontario too. Best For Therapists who want a professional, flexible setup that can grow with them. 2. Fongo Works: Best Free Option 🏆 Price: Free (basic version) Platform: Desktop and mobile app (iOS and Android) Fongo has been a staple for Canadian therapists who want a professional number without the extra monthly cost. You can get a Canadian number for free, use it for calling and texting, and upgrade if you want features like voicemail transcription or call recording. Why Therapists Love It ✔️ It’s free ✔️ Works on your phone and computer ✔️ Easy to set up and start using ✔️ No separate phone needed Things to Note Fongo doesn’t offer as many integrations or shared access features, so it may be better suited for solo therapists. Best For Therapists just starting out or keeping costs low. 3. Telus Business Connect (by RingCentral): Good for Large Teams Price: Starting at $35/month CAD Platform: Desktop and mobile app (iOS and Android) Telus Business Connect is a robust option built for businesses that need more traditional phone infrastructure. It’s a solid choice if you have a larger clinic with multiple therapists and want more advanced call routing and team features. Why Therapists Use It ✔️ Established provider ✔️ Good for clinics with multiple locations ✔️ High-quality call system ✔️ Option to integrate fax and conference calls Drawbacks It’s pricier, has a steeper learning curve, and may be more than you need if you’re a solo or small group practice. Best For Larger group practices with complex needs. Our Verdict For most Canadian therapists, OpenPhone and Fongo are the clear winners. If you're ready to invest in a sleek, scalable solution, OpenPhone is worth it. If you’re just starting out and need something simple and affordable, Fongo is a great choice. Want help setting up your phone system or managing client calls? Wellnix offers virtual assistant support tailored to Canadian therapy practices so you can spend more time with clients, not troubleshooting tech. ✨ Book a free consultation today to learn more! ✨
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