Should You Consider Adding a Blog to Your Therapy Website?
Jamie Letcher • July 17, 2025
And what would a blog actually do for your practice?
Let’s be honest. If you’re already busy seeing clients, managing admin, and trying to hold onto some semblance of a life outside of work, the idea of starting a blog might feel unnecessary or exhausting.
And you’re not wrong to wonder if it’s even worth it.
If you’re already getting steady referrals or you’re full through word of mouth, you might be asking, “Why would I add something else to my plate?”
How a Blog Can Support Your Practice
When someone finds your website, there’s a good chance they’re already feeling a little vulnerable. Maybe they’ve been thinking about starting therapy for a while but haven’t quite taken that first step. Maybe they’ve been scrolling through profiles, quietly trying to figure out who feels safe, who gets it, and who they might be able to open up to. A blog can really make a difference here.
It gives people something to connect with right away. A post that speaks to what they’re going through, answers a question they’ve been holding onto, or helps them put words to something they haven’t been able to name. A short piece about what to expect in a first session can potentially help someone feel less alone and a little more ready to reach out.
A few thoughtful blog posts can go a long way in building trust. Not just with potential clients, but with search engines too!
Why It Helps with SEO
Search engines like Google are constantly scanning websites to figure out what they’re about and whether they’re active and relevant. A blog gives your website more content to be found for, especially when it includes the kinds of questions people are already searching for.
When someone types in something like “How do I know if it’s anxiety or burnout” or “What is high-functioning anxiety” your blog can help you show up in those search results. That means the people who are already looking for support are more likely to find you, not just through directories or referrals, but directly through your own website.
And unlike social media, where your content disappears within a day or two, a blog post can keep working for you long after you’ve written it. Some therapists have blog posts that still bring traffic to their site years later.
It also helps Google see your site as active, updated, and full of useful information. You don’t need dozens of articles or weekly updates. Just a few thoughtful, well-written posts can make a meaningful difference.
What If You’re Not a Writer?
The good news is, you don’t have to be. Most of the therapists we support aren’t spending their evenings drafting blog posts or researching SEO terms, and that’s okay!
Writing for your website doesn’t have to be a big project. Sometimes it’s just about jotting down a few thoughts between sessions and using a tool like ChatGPT to help turn them into something clear and polished. You already know how to talk to your clients and explain things in a way that makes sense to them. That’s half the battle right there.
Think of blog writing as a chance to speak to potential clients the way you would in session: calm, grounded, and human. You don’t need to use big words or sound like a professional writer. You just need to sound like you! 😊
Even a short post, written from the heart or pulled together from ideas you already talk about all the time, can go a long way.
And if you ever want a second set of eyes on your content, need help getting the words out, or just feel stuck and unsure where to start, you're always welcome to get in touch!
We’re happy to help you write, shape, or refine your ideas, and offer a little guidance on what kind of content might work best for your practice.
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